Stouffer's

Stouffer's shows off their food in all its gooey, unretouched glory.

 

 

Open Letter

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New packaging shows the frozen dinner behind a wrap-around label.

 

Brands can join the movement  by posting photos of their unretouched food.

 
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Retouching-free print

 
 

Concepted with Colleen Coppin

Designer: Saleena Aggarwal

 

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