LEGO Boost models teach kids how to code, which can lead to all sorts of mischief.
Interactive pre-roll ads
Skip the ad by dragging and dropping code pieces to complete the sequence, then watch the mischief ensue.
LEGO Boost mischief isn't just contained to inside the house.
Using a Samsung Smart Window, LEGO Boost causes chaos on the Chicago Hancock Building Tilt ride.
LEGO Boost has some fun with CTA Bus Maps.
Two-Sided Print Ads, showing the before and after effects of whatever's coded into the scene.