LEGO Boost

LEGO Boost models teach kids how to code, which can lead to all sorts of mischief.

<COMMENCE> CHAOS 

 

 

Interactive pre-roll ads
Skip the ad by dragging and dropping code pieces to complete the sequence, then watch the mischief ensue.

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LEGO Boost mischief isn't just contained to inside the house.

Using a Samsung Smart Window, LEGO Boost causes chaos on the Chicago Hancock Building Tilt ride.

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LEGO Boost has some fun with CTA Bus Maps.

 
 
 

Two-Sided Print Ads, showing the before and after effects of whatever's coded into the scene.

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